This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the ...

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.

In the second book in their successful new One to One series, two marketing gurus focus on how to implement one-to-one marketing programs within the all-important category of business-to-business sales and service.

This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne.

" This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to ...

The book is concluded with three chapters on the design and business aspect of digital printing.Digital printing of textiles contains fundamental technical explanations along with recent research, and is an invaluable guide for product ...

This book presents a new strategic framework that has been tested successfully with various global companies.